One word to describe Superbowl XLI Commercials this year…..
Ok – so there are more words. So my question is which ad agency got the ax? Someone certainly had to lose their job over this atrocity! I mean the only company that came out looking decent was once again Budweiser! They were on the violent side (think rock, paper, scissors! – and the fist bump is out/let’s slap each other on the face!), but they reached their target audience – mainly men whose humor lies with the slap-stick comedy.
Then you had Frito-Lay and Coke utilizing Black History month and the fact that for the first time in history, two black coaches were opposing each other in the Superbowl. So they added “today” in their history books. They were nice commercials, which I believe would reach out to their target audiences. They were tasteful and appealing commercials, yet will that make the black community run to the markets to purchase their products? Most likely they already are. But their main objective, in my opinion, was getting their name out there – brand recognition – and letting America know they support Black History. Not a bad idea.
GoDaddy.com – another stupid commercial – did anyone catch the OCC though rating the dancer! I had to rewind a few times to be sure it was them! I am sure there were other “celebrities” in the commercial, but again, personally I thought the commercial was a flop. But it is all about brand recognition and even though they have been airing commercials during the Superbowl for the past 2 years, it put their name out there once again – to remind people they are still out there.
Doritos – only two commercials. I liked the first one! I thought it was creative – I may be biased since I love Doritos, but what the heck, I say it was one of my favorite commercials. I liked how the “novice” described the character’s traits with words that would describe the chip. I thought it was ingenious. I liked it. And thought it was funny in a corny way! The other commercial was just dumb – the one with the cashier getting all worked up over the different flavor Doritos the customer was purchasing.
But the commercial that actually had me laughing out loud – and I like to do that – was the Blockbuster Total Access – the one with the bunnies trying to access the site with the mouse! At first I thought they were giving it CPR! When I realized what they were trying to do, I laughed! That commercial was great – really creative. Even though mouse and mouse have been linked before, it was done in a way that was comical and kept the viewers interest. This commercial would appeal to mainly the movie watchers that love the animated flicks such as “Over the Hedge”. Ingenious.
Pizza Hut – dud.
CareerBuilders.com – so so. I thought it was Survivor meets LOST – perhaps that is what they were going for. I thought it was creative enough, but at first watch, it just seemed annoying.
Most of the commercials did that for me. While watching the ads, I was extremely disappointed. A lot of critics say they were overly violent. Maybe I am already desensitized, but I didn’t think there was anything terrible regarding that. I thought the heart association commercial was appropriate – it was clearly a man dressed as a heart with villain type characters attacking him. I think we can all distinguish against “superhero” action vs. real life violence. All in all I thought that public announcement – I won’t even call it a commercial – was effective.
But like I stated previously, most of the commercials were a big DISAPPOINTMENT – lacking creativity and appeal. Better luck next year!